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City of Banjul
Wednesday, September 27, 2023

ACE Executive trains, certifies 60 on communication


The participants were drawn from the Ministries of Finance and Health, Social Security Housing and Finance Corporation, Gambia Transport Service Company, Gamtel/Gamcel, Gambia Ports Authority and GRTS. Public speaking skills and communication techniques were presented in order to impart staff members with effective communication both within their organisations and when dealing with the public. 

Speaking at the closing event, Lamin Camara, the permanent secretary at the Ministry of Information and Communication Infrastructure emphasised the benefits associated with effective communication and harped on the challenges that miscommunication poses.

He said: “Communication is a must for success. Without effective communication, one’s message cannot only be misconstrued, but it can be negatively portrayed leading to miscommunication and misunderstanding. And we all know miscommunication is the root of many great conflicts. Any person communicating effectively should ensure that language, emotional, interpersonal, physical, cultural, and perception barriers are eliminated or minimised in order to breed cordial, harmonious interpersonal and better working relationships”.

CEO of ACE, Fatim Badjie, thanked the government under the leadership of President Jammeh for supporting the training. She called on more government institutions and parastatals to partake in similar training programmes. 

Participants were certified by ACE, West African Chartered College and Stratford College of Management for completing the five-day training. Among the trainers were Mr Habib Drammeh, Mr Alex Da Costa, Ms Fatim Badjie, Mr Modou Njie and Mrs Juka Jabang. The ceremony was also attended by Mr Abdoulie Touray, president of the West African Chartered College, Mr Muhammed Fofana, principal of Stratford College of Management, and Mr Edward Graham, head of Social Security Housing and Finance Corporation. 

Ace Communications Executive is an outsource destination for corporate communication work and events planning, specialised in capacity building, public relations, marketing, events planning, media consulting, campaign development and execution and corporate branding. 


By Ousman Bojang


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