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City of Banjul
Tuesday, March 2, 2021

Introducing (Ya Awa Conteh)

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Who is she?

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She is fondly called Yaws, one of the most inspiring and creative fashion designers that every upcoming designer will like to emulate. She is the founder and creative director of YAWS Creations. Coming from a family of great designers where her mother was a powerhouse fashion designer and interior decorator with many hair salons.


Educational background

Ya Awa bagged diploma in fashion design and interior decor at Leeds College of Art and Design in UK, in 2005. She underwent an internship at the renowned Harvey Nicks in Leeds as a stylist.


The expansion: YAWS decided to move back to The Gambia in 2005, knowing already what she wanted; that was her own fashion line because she felt it was time. She then launched YAWS Creations and has ever since been one of Gambia’s best fashion designers and stylists. She now owns one of the most premiere workshops and showrooms around with her brand focused on promoting African elegance and highlighting the beautiful gem an African woman is.


Did YAWS stop there?

NO! She does interior design and events for Government, hotels and private individuals with a vision to make Gambian designers players in both the continental and world fashion arena.


Is she involved in event organisation?

Yes, she hosted many fashion shows, a few being the well publicized TEKOCHI in 2010, which propelled Gambian contemporary fashion designers to the forefront of international design and the recent F.A.C.E in 2013, while she was also the brain behind the cultural dress portrayed by one of the Wolof ethnic groups in the 2014 July 22 cultural parade where her group emerged winners.

She is also the president of Young Jollof Designers (YJD) association where she has been in the forefront to push youth involvement in the local fashion industry.


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