Banjul

By The Standard Newspaper20 October 2026 5 min read
Partnerships for lasting impact: Why West Africa needs Rotary to think beyond projects
Partnerships for lasting impact: Why West Africa needs Rotary to think beyond projects

From November 10 – 17, the West African Project Fair hosted by Rotary International District 9111 and District 9112 will hold at the Balmoral Convention Centre at Sheraton Hotel, Ikeja, Lagos. Past District Governor Omotunde Lawson and Past District Governor Olufemi Adenekan are the Chair and Co-Chair respectively of the Host Organising Committee (HOC).

These Rotary leaders and other members of the committee have been working round the clock since last year for a successful Fair involving nine districts across West Africa which will be flagged off by Rotary International President Olayinka Babalola.

In his call-to-action message to Rotarians in West Africa and beyond, Babalola said a Project Fair is more than an exhibition of projects. “It is a platform to connect, collaborate and build partnerships that can transform great ideas into sustainable solutions,” Babalola explained.

A community in Nigeria may face challenges that resemble those in Ghana, Sierra Leone, Liberia, The Gambia or Côte d’Ivoire. It means a successful intervention in one country can potentially be adapted elsewhere, and knowledge gained from one project can become a resource for another. This is where a regional project fair becomes particularly significant.

The West Africa Project Fair is a marketplace of ideas, resources and solutions. Clubs can present projects that require funding or technical assistance; potential partners can identify initiatives that align with their own priorities, while districts are required to build relationships across national boundaries. The result is a more connected Rotary ecosystem in West Africa where organisations can discover opportunities and contribute their expertise.

Partnership is not sponsorship
There is an important distinction between partnership and sponsorship. A sponsor may provide money for a project, but a partner brings something more: shared responsibility for achieving an outcome. Partnerships involve finance, knowledge, technology, advocacy, volunteers, institutional relationships, monitoring, evaluation and long-term support.

A successful partnership therefore begins with alignment. What problem are we trying to solve? Who owns the problem? What will success look like? What resources are required? Who will maintain the intervention after Rotary leaves? How will impact be measured? Can the model be replicated?

These questions would ultimately determine whether an intervention becomes a lasting solution or another short-lived project. The West Africa Project Fair can help embed this culture of partnership into Rotary’s approach to service on a sustainable basis.

From connections to collaboration
Rotary is fundamentally a relationship organisation. Its members meet, network, exchange ideas and build friendships. But relationships become particularly powerful when they are converted into purposeful collaboration.

The Project Fair creates the opportunity for these relationships to move from conversation to action. This is why the word “partnerships” in the theme is so important. It recognises that lasting impact is rarely created by one organisation acting alone.

The importance of sustainability
Apart from the money spent on a project and the number of people that attended the commissioning ceremony, the impact of a service project is the improvement in the lives of the beneficiaries and whether that improvement can endure.

Sustainability should therefore be designed into projects from the beginning. A water project, for example, should have a maintenance plan; a health intervention should consider human resources and institutional ownership; literacy programme should develop local capacity, and an economic empowerment initiative should create pathways to markets and finance rather than stopping at training.

Building a culture of scale
Another opportunity presented by the Project Fair is the possibility of moving from isolated projects to scalable models. Rotary clubs undertake thousands of service projects around the world. Some of these initiatives may contain solutions that could be replicated elsewhere, but good ideas sometimes remain confined to the communities where they originated.

Partnerships can change that. A youth entrepreneurship model could be adapted across several districts, and an innovative approach to education could be shared across borders. The Project Fair can therefore serve as a platform not only for raising funds, but also for sharing knowledge and scaling solutions.

The goal should therefore be better projects with deeper, measurable and sustainable impact.

A new development conversation
“Partnerships for Lasting Impact” also speaks to the changing nature of development. Governments, non-governmental organisations, businesses and philanthropists cannot solve every problem. Rotary, too, cannot solve every problem, but together, they can achieve things that none could accomplish alone. This is the essence of partnership.

Rotary has the convening power, volunteer network and community presence while communities have local knowledge and ownership. When combined with governments’ policy authority; capital, technology and expertise from businesses, and specialised knowledge from development organisations, these different strengths will achieve defined outcomes.

From projects to legacy
The most important word in the theme may ultimately be “lasting.” A project is an intervention and a partnership is a relationship, but impact is the legacy that remains when both the project and the people who initiated it have moved on. That is the standard to which Rotary service should aspire which is central thesis of Olayinka Babalola’s presidential message.

As West Africa confronts increasingly complex development challenges, the region needs more than isolated acts of generosity. It needs durable partnerships, shared knowledge, institutional collaboration and solutions that communities can own and sustain. The 2026 West Africa Project Fair offers an opportunity to advance that conversation.

Its message should be clear: Rotary clubs should not have to work alone. Good projects deserve good partners because partnerships can produce stronger projects. And strong projects, when properly designed, implemented and sustained, can transform communities.

Ultimately, lasting impact is not created by one organisation, one club or one country; it is created when people come together around a common purpose and remain committed long enough to make a difference.

That is the promise of Partnerships for Lasting Impact which is precisely the kind of partnership West Africa needs.

The author is a Rotarian and District Governor-nominee of Rotary International, District 9112. He is also a PR specialist, marketing strategist, and publisher/editor-in-chief of Naija Times (www.ntm.ng) and Lagos Post (www.lagospost.ng). He is also a strong advocate for African prosperity and can be reached through: [email protected].

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First published on standard.gm — 20 October 2026

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