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Gambia’s rising fashion label TiGA awarded first price in business pitching contest

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Six Gambian youth entrepreneurs took the stage at the Independent Stadium in Bakau Stadium on Thursday 27 April to pitch their business ideas. The ventures covered a wide range of businesses, from management consulting to handmade Gambian attire and accessories. The pitching contest took place during the Youth Day of the International Trade Fair and was organized by the Gambia Chamber of Commerce and Industry (GCCI) in collaboration with the Startup Incubator Gambia and the Youth Empowerment Project (YEP).

Ndey Fatou Njie won the panel’s award with her company TiGA – which produces swimwear, leisurewear and accessories. TiGA products stand out with the vibrant colors and African patterns pushing the limits of creativity and style. Hassan Y Jallow and the team of ASSUTECH, a software company, impressed the audience and won the public’s choice award with their new mobile application DEKA which facilitates the search for houses and apartments. Both winners were awarded a
brand new Dell Laptop and will receive complimentary advisory support from the GCCI. The other finalists included Serign Modou Njie with Quick Tech, Ebou Mendy with Kameko, Fatou Lette Jallow with SaMu Management Consultancy and Aidiatou Conteh with Daraja.

The Youth Day promoted entrepreneurship and business. It helped identify entrepreneurial talent, develop self-confident, effective communication and business presentation skills, connect entrepreneurs to support services they need to startup and help grow their businesses. In her introductory statement, the Permanent Secretary of the Ministry of Trade and Employment, Naffie Barry, remarked that her “Ministry is very pleased with the big number of youth businesses showcasing their goods and services at the international trade fair. It’s therefore most appropriate that we celebrate today our young business people”.

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The YEP, GCCI and the Start-Up Incubator will continue to work together to expand economic opportunities for youth in the Gambia including through entrepreneurship.

The pitching contest was supported by the Gambia Youth Empowerment Project (YEP) a four-year initiative implemented by the International Trade Centre (ITC) and funded by the European Union (EU) Emergency Trust Fund for Africa.

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For more information, please visit:
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Media enquiries, please direct to: SILLAH, Kawsu

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The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. Our aim is for businesses in developing countries to become more competitive in global markets, speeding economic development and contributing to the achievement of the United Nations Global
Goals for sustainable development.

The EU Emergency Trust Fund for Africa addresses the root causes of irregular migration and displaced persons in Africa. More specifically, it helps address the root causes of destabilisation, forced displacement and irregular migration by promoting economic and equal opportunities, strengthening security, development and resilience of vulnerable people.

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