By Lamin Cham

The Gambia’s ambassador to Southern Africa bloc SADDC, Fatoumata Jahumpa Ceesay has urged participants at the 2025Ā North-West International Forum held at Cape town, South Africa to investĀ and do business with The Gambia which has a lot of potentials in many fields.
FJC was delivering a keynote address during the Red Carpet networking of the forum which also discussed global dynamics. The North-WestĀ InternationalĀ Market Access forum is a gateway to globalĀ opportunities by building bridges betweenĀ localĀ and internationalĀ markets.
The ambassador informed the forum that through the passionate initiative of President Barrow, The Gambia has a robust trade policy that promotes collaboration in the production and exportation of essential goods like rice, cement, vegetables, fruits and many others waiting to be tapped into by foreign investors.
āThrough the Gambia Investment Promotion Agency GIEPA, the Gambia government has opened the country to investors by guaranteeing efficient and rapid registration and establishment of businesses. āWe are also a country that is very much experienced in re- export trade, so trading in The GambiaĀ can open up markets in the sub region in countriesĀ like the two Guineas, Mali, Senegal, Mauritania and beyond”, she told forum. Amb, Jahumpa expressed the hope thatĀ The Gambia will take part in theĀ next edition of this important forum.
FJC expressed admiration and inspiration over a local initiative in South Africa, called Bojanala Rural DevelopmentĀ Finance, a body created by traditional leaders to manage development and investmentĀ in their area.