The event kicked off with the sports journalists being treated on Tuesday night to a dinner hosted at the Lagon 1 Bar and Restaurant by Pamodzi Sports Marketing Company.
Pamodzi Sports is a leader in sports marketing, sponsorship, hospitality and rights acquisition business with operations in Nigeria and Senegal.
The Principal Partners of Pamodzi Sports Marketing have a combined experience that span over several years in sport sponsorship, hospitality and event management in Africa.
Speaking at the dinner, the representative of the company in Senegal said they were delighted to be associated with the continent’s sports journalists, adding: “As you know, Senegal is the land of hospitality, so for that, we organised this dinner to show appreciation for choosing our country as congress venue.”
AIPS Africa president, Mitchell Obi, described the gesture as a boost to the already existing ties between African sports journalists and the company.
The reaction from the visiting delegates was equally impressive as they said the confab accorded them the opportunity to be exposed to the destination itself in terms of tourism attractions, culture and culinary delights among other things. Towards the end of the evening, AIPS executive committee member, Evelyn Watta, delivered a customary AIPS gift of appreciation to Papa Massata Diack.
The official opening ceremony of the four day congress took place Wednesday morning when amongst others, the Senegalese sport minister, ANOCA president and AIPS president, Gianni Merlo, all delivered speeches.
The Gambia is represented by Sports journalists Aboulie Bah and Musa Sise.
Author: Abdoulie Bah in Dakar
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