By Aisha Tamba
The Youth Empowerment Project on Monday organised a three-day tech start-up support programme for 25 Gambian tech start-ups to search for a reputable and scalable business model.
The officials also launched the Yep IT and digital entrepreneurship component with a special focus on tech start-ups and digital enterprises.
Yep operations and financial officer said the one year training programme is an entrepreneurial venture which is a newly emerged, fast-growing business that aims to meet demand by developing a viable business model around an innovative product, service, process or a platform.
He said the component of the programme includes a one-year tech start-up support programme that will onboard 25 Gambian tech start-ups.
“The start-ups will be segmented based on to their level of maturity and will benefit from services according to their categorization.”
Nadine Reichenthal, programme manager and lecturer in entrepreneurship, explained the training depends on the project or business each person is focused on.
“It’s important for entrepreneurs to understand what their customers need, because you need to offer what people want,” she told the gathering.
She added: “Customers are happy to buy your product when you can deliver what they really want, especially on the technology aspects because young people in Gambia are now more into technology. It is important for entrepreneurs to develop more in terms of technology.”
Entrepreneur Kara Jagne, said the training will help him develop his business.
“With this training, I will be able to make research and know my targeted customers,” he said.
He thanked the Yep for helping start-ups developtheir businesses in The Gambia.
