By Lamin Cham
After 12 presentations to dozens of groups, communities and individuals, by extension hundreds of people around the country, the KitAid Gambia has now gained the status of a household name.
Over the last two years, the Gambian chapter of KitAid, which is also twinned with Senegal has successfully spread the spirit and materials of KitAid to urban, rural and ordinary communities in the two countries.
George Gomez, the Representative of KitAid in The Gambia said the reception and show of appreciation KitAid got is phenomenal.
It is very heart warming to hear emotional stories of how the KitAid jerseys have put smiles on the face of many young passionate and committed footballers who for the first time tasted a formal sport wear in their lives. I have heard and seen the natural reaction of our beneficiaries around the country and am pleased that we have made such an impact within this short period.
Mr Gomez told The Standard at a recent presentation, the 12th such ceremony since the link was established in Banjul.
That presentation to 8 clubs, youth groups and football academies on Tuesday 17t July is the last until November when the next consignment from KitAid materials arrive.
Prior to that KitAid lifted the spirit of established league and non-league clubs namely Bakoteh United team, Manjai United team, Uprising team Busumbala and Ball City each of the which received a complete set of jersey, assorted items for training, a complete tracksuit for their coach and a football donated by Omar Jatta of Gam sports Fans.
to the University of the Gambia UTG.
One other major life changing presentation was also made in Essau and Juffureh in the north bank of the Gambia. There those grassroots young players genuinely amazed a youth group with the provision of top class kits never dreamt of.
Kit-Aids intervention at the University of the Gambia was also praised for its contribution to the promotion and development of football and sports in general at the university.
As far back as 2015 Kit Aid, provided kits to Ndow’s Comprehensive, SBEC International, Methodist Senior Secondary and Gambia Senior Secondary, as well as tertiary institutions like the Institute of Travel and Tourism of The Gambia (ITTOG) and the Institute of Professional Administration and Management (IPAM) were the two beneficiaries in the vocational schools category.