Addressing a glamorous launching ceremony at the Officers Mess Kotu, company CEO Ba S Jabbie said his organisation is set to maximise opportunities for Gambians as well as create skills in marketing to make the youths employable. “We are going about these in two ways and these are to make a Gambian millionaire every fortnight, as well as inculcate marketing and self-entrepreneurship in young Gambians who have signed up to be agents in our company. And when we say lottery we mean a genuine, honest and transparent process that will opportune any one with luck to get all six drawn numbers to cash the million dalasis big prize,” Jabbie said.
Mamadi Cessay, director of marketing and sales extolled the young agents to raise the bar of professionalism in lotto business in The Gambia promising that the reward for good performance is unlimited at West Africa Lotto Company. “Believe in yourself and apply yourself to the fullest and you can be sure success is guaranteed,” he said.
Harona Drammeh, head of Paradise Radio and Smart Spaces whose Mediamatic company is the media partner of the new lotto company, told the youths to be hard-working, honest and self-confident in their daily marketing duties. “Try to look and behave like a professional and you will attract the market you desire.”
The West Africa Lotto company which recently sponsored the Gambia Football Federation FA Cup final also introduced a novelty in the lotto business.
The whole transaction of purchasing tickets is conducted on two portable devices, a mobile phone like tablet where numbers are punched. The divide is connected by Bluetooth to a miniature printer which prints the chosen numbers in a tiny receipt that serves as a ticket.
“We imported this technology from India,” said CEO Jabbie as he introduced an Indian IT expert busy showing guest the tiny devices.
The company is based in Kotu and have agents across the entire Greater Banjul Area and plans to reach out to all regions in the country. Its tickets are sold at D15 each.
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